The Impact of Role Conflict on Creative Performance: A Case Study of Private Sectors Universities of KPK, Pakistan
Keywords:Role Conflict, Creative performance.
The aim of this study is to examine the impact of role conflict on creative performance.
The study was conducted in the private sectors universities of Khyber Pakhtunkhwa
Pakistan. A sample size of 200 employees was selected using convenient sampling
techniques. The data was collected from demonstrators, lecturers, assistant professors,
associate professors and professors. 200 questionnaires were distributed among these
employees out of whom 170 filled questionnaires were received forming percentage of
85%. In these filled questionnaires 10 questionnaires were discarded because they were
improperly filled while 160 properly filled questionnaires were used for data analysis.
Data was analyzed through correlation analysis, reliability analysis and regression
analysis. Findings of the study reveal that there is significant relationship of role conflict
on creative performance in the private sectors universities of Khyber Pakhtunkhwa
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